Branch Integration

Use Install Attribution data from Branch in MoEngage

Branch, one of MoEngage's Technology Partners allows you to track the install acquisition data like the Publisher Name and Campaign Name of Install in MoEngage which you can then use to enhance your marketing automation campaigns on MoEngage.

To integrate Branch with MoEngage, you need to follow the below steps:

STEP 1: Configure Settings on MoEngage Dashboard

Navigate to MoEngage Dashboard > Settings > Analytics.

Under 'Acquisition Settings', turn on 'Acquisition Tracking', and select Branch from the dropdown.
This by default will generate an 'App Key'.

Hit Save to save all these changes.

MoEngage dashboard 'App Settings'MoEngage dashboard 'App Settings'

MoEngage dashboard 'App Settings'

STEP 2: Configure Settings on Branch Dashboard

To configure the settings on Branch Dashboard, please follow the steps mentioned in the integration document for Branch.

Fields on Branch Dashboard -

MoEngage Data Center: Select one of DC-01, DC-02 or DC-03 depending upon the MoEngage Data Center you have signed up with. You can refer this article for more details on identifying your MoEngage data center.

MoEngage App ID : You can fetch the APP_ID from MoEngage dashboard. Go to Dashboard -> Settings -> App -> General -> APP ID

MoEngage App Key : Enter the App Key generated in STEP 1 or from your 'Settings' -> 'Analytics' -> Acquisition Settings.


Data Center Configuration in Branch

Please note that for integration settings saved before June 17, 2021, the Data Center option will not be available on Branch and as such all data will only be attempted to be sent to DC-01 in MoEngage.

If you are on DC-02 or DC-03 of MoEngage, please click on Reset all settings from the Branch dashboard for MoEngage integration and select the appropriate data center.

How to use the Acquisition Data in MoEngage

Once MoEngage starts receiving data from Branch, you can leverage this data in the following ways:

  1. We track two User Attributes - "Campaign Name" and "Publisher Name". These attributes can be used in your campaigns, segmentation and analytics.
  1. Acquisition Analytics Dashboard: Once the integration is enabled, you can also see your acquisition data analysis on the acquisition dashboard by navigating from the dashboard sidebar : Analyze -> Acquisitions

Note : 3rd party Acquisition Data from partners is calculated every 2 hrs in MoEngage and aggregated data on Acquisition dashboard is refreshed every 6hrs.

Frequently Asked Questions -

Q1. Can I see the install data from Facebook in MoEngage?
A. As per Facebook data sharing policies, the install data from Facebook can only be seen in Branch and not sent to any other platforms. These would be seen as Organic Installs in MoEngage. You could alternatively use our APIs to send Facebook data to MoEngage separately.