Accelerated Mobile Pages (AMP)

What is AMP?

AMP or Accelerated Mobile Pages is a web component framework and a website publishing technology developed by Google which aims to provide a user-first format for web content.
It is an open source project which helps the web pages to load instantaneously in mobile devices.
You might have seen the lightning bolt icon similar to ⚡while searching anything(usually News articles) in Google. This icon indicates that these pages are AMP pages.

Setting up AMP

We are assuming that you set up your AMP page properly. See here on how to create an AMP.


What’s Next

Step-by-step guide to setting up AMP Analytics